Monday, February 4, 2013

Feb. 4 - Critique Super Bowl ads

So, USA Today ran a contest of the Super Bowl ads and you can see the winner and other contestants HERE.

Watch them without sound. Look at all the cuts. The storyboard was very expensive so every shot had to tell what the sponsors wanted the audience to see.

How did they build tension?

Now play again and listen to the sound with the visuals.

How is it different now?

Write up your analysis of five of these ads. At least 10 notable things each.

25 pts. formative

Heads up: YOu will be doing a commercial this week with footage shot of the Bocce Ball team. So watch techniques. Copying other successful videos is a great place for beginners.

Ms. Greer
Silver Spring, Md.

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